Client:
MetLife is a prominent multinational insurance company headquartered in the US
MetLife is among the largest global providers of insurance, annuities, and employee benefit programs
It has over 90 million customers in over 60 countries
MetLife is ranked No. 43 in the 2018 Fortune 500 list of the largest United States corporations by total revenue
Key Challenge:
- Establishing a solid presence in Asia (Bangladesh, South Korea and India) and while positioning MetLife as a thought leader, fostering brand awareness, and igniting demand in these culturally diverse and complex markets.
Scope of Work:
Strategic counsel and development of campaign programme to build Metlife as a trusted advisor in the insurance space in Asia.
Building a narrative relevant to the local trends through a series of thought leadership content across various platforms
Highlights:
Successfully positioning MetLife as a thought leader through a strategic content strategy