MetLife – Driving Multinational Market Expansion Through Thought Leadership Content

  • MetLife is a prominent multinational insurance company headquartered in the US

  • MetLife is among the largest global providers of insurance, annuities, and employee benefit programs

  • It has over 90 million customers in over 60 countries

  • MetLife  is ranked No. 43 in the 2018 Fortune 500 list of the largest United States corporations by total revenue

Key Challenge: 
  • Establishing a solid presence in Asia (Bangladesh, South Korea and India) and  while positioning MetLife as a thought leader, fostering brand awareness, and igniting demand in these culturally diverse and complex markets.
Scope of Work:
  • Strategic counsel and development of campaign programme to build Metlife as a trusted advisor in the insurance space in Asia.

  • Building a narrative relevant to the local trends through a series of thought leadership content across various platforms

  • Successfully  positioning MetLife as a thought leader through a strategic content strategy

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