Client:
- MediaTek is the world’s 4th largest global fabless semiconductor company and powers more than 1.5 billion devices a year.
- A market leader in developing innovative systems-on-chip (SoC) for mobile device, tablets, digital televisions, OTT boxes, wearables and automotive solutions.
Scope of Work:
- The Brief – build a social media profile for MediaTek which was lagging significantly behind main rival Qualcomm in the region including Indonesia, Vietnam, Philippines and Thailand.
- Engagement period: 2019 – 2022
- Social media and influencer strategy to drive Share of Voice across the region.The social media supporting marketing’s sales-value driven objectives in the region.
Highlights:
- An increase of 85% in share of voice over the period
- Growth in sales – 33% increase Year on Year
- Established Facebook store – growth: MQLs – US$78,000 per year over 3 years