MediaTek – Social Content Marketing / Regional Case Study

  • MediaTek is the world’s 4th largest global fabless semiconductor company and powers more than 1.5 billion devices a year.
  • A market leader in developing innovative systems-on-chip (SoC) for mobile device, tablets, digital televisions, OTT boxes, wearables and automotive solutions.
Scope of Work:
  • The Brief – build a social media profile for MediaTek which was lagging significantly behind main rival Qualcomm in the region including Indonesia, Vietnam, Philippines and Thailand.
  • Engagement period: 2019 – 2022
  • Social media and influencer strategy to drive Share of Voice across the region.The social media supporting marketing’s sales-value driven objectives in the region.
  • An increase of 85% in share of voice over the period
  • Growth in sales – 33% increase Year on Year
  • Established Facebook store – growth: MQLs – US$78,000 per year over 3 years


Let us help you Communicate for Success