Chronicles of Success: Crafting Compelling Business Stories in Southeast Asia As children we all loved stories. Being frightened by the monsters, and holding our breath until the magician or the prince(ess) rides to the rescue. Some of us have fond memories of campfires or grandparents with tales of times gone by, teaching – without us […]
2 minutes read Precision Strategies: How Content Marketing Takes the Formula 1 Approach in B2B Introduction: In business-to-business (B2B) marketing, the quest for success mirrors the high-stakes, precision-driven world of Formula 1 racing. Much like Formula 1 teams meticulously strategise, execute, and adapt their game plans to secure victory, B2B marketers can obtain invaluable insights from […]
Client: MetLife is a prominent multinational insurance company headquartered in the US MetLife is among the largest global providers of insurance, annuities, and employee benefit programs It has over 90 million customers in over 60 countries MetLife is ranked No. 43 in the 2018 Fortune 500 list of the largest United States corporations by total revenue […]
2 minutes read Content is King! and this was never more true than today. As we navigate the dynamic landscape of a very competitive marketplace, balancing the science with the art of crafting content that truly delivers is paramount. Buckle up because we’re about to uncover three invaluable lessons that can redefine your approach to […]
Client: Scope of Work: To support EPSON product and marketing communication, social media and media placements since 2003 for Singapore and South-east Asia market. Assets: Short-form digital content series x Key Programmes & Tactical Product Launches Campaign promotion and paid media buy, Editorial management Brand and Industry Research Reports, Design & layout of communication materials
Client: Scope of Work: Organise on behalf of AWS partner led events across Asia from India to Taiwan. AWS Partner Council Assets: Event management, design, digital assets and content marketing
Client: Scope of Work: To do research interview global domain experts, draft and develop series of articles, whitepaper and marketing documents for TUV’s global pitches and supporting regulatory studies and reports. Assets: Long-form content (White-papers) x 4-6pages, Social content, Digital gated content Design & layout
Client: Scope of Work: BMDP fundraising event from Singapore elite to raise SGD $1Mil. Assets: Video x BMDP Marketing materials – Event logo, photo wall, programme booklet, invite, eDM, booking forms, door gift, banners, t-shirts Design, conceptualizing, production, event management, marketing materials.
The more your brand is out there building a compelling narrative with your target audience, the higher your chances of gaining their trust, generating demand and developing leads for your business. So how do you go about making this happen?By integrating content marketing as an essential component of your overall marketing strategy.A survey by the […]
Client: Scope of Work: Develop marketing materials for digital marketing to acquire partners and distributors to support marketing and sales activities Assets: Infographics series, Video (motion graphic), social content
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